Foreword
“Tony, how can Peter Arnett of CNN have a satellite dish in his briefcase to broadcast to the world about the invasion of Iraq and our warehouses can’t communicate with our distribution system in the Philippines?” I asked. I became the general manager of our Procter & Gamble operations in the Philippines in mid-1991 after the Gulf War had already begun. The Procter & Gamble Company entered the Philippines through acquisition in 1935. But when I became general manager, we were not delivering on our potential. We had warehouses scattered throughout the seven thousand–plus islands of the Philippines and were unable to ship all orders. Our warehouses couldn’t communicate with each other or our factories. In those days it took years to get ...
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