Chapter 7
Effective Change Model
As a consumer, I hate call centers that force me to talk to robots. I find it frustrating to have to work through a long menu of options for support with robots, especially when their voice recognition is poor. (Or is it possible that I have a blind tendency to discriminate against robots, for which I will pay dearly when they become our overlords in the future? I’m kidding!) In any case, I was genuinely surprised in 2015 when our new NGS team found that AI-based call center support was a major disruptive focus among start-ups. As it happened, we were looking for 10X improvement solutions for our Global Consumer Relations service, which provides phone, email, and social media support to all consumers of P&G products ...
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