Chapter 13

P&G’s NGS Transformation

The final two chapters in the book build upon my conviction that when it comes to thriving in the Fourth Industrial Revolution, fortune favors the disciplined and prepared mind. The digital revolution is literally the opportunity of a lifetime. It’s up to us to seize it and to be disciplined enough to succeed. To illustrate how all the surprising disciplines to take off and stay ahead can come together, I show how the various jigsaw pieces of the disciplines were assembled at P&G’s Next Generation Services.

P&G’s Quest for Transformation of Its Global Business Services

The Human Genome Project cost $2.5 billion in 2003 to sequence the first genome. Prices have fallen exponentially to the extent that I get junk ...

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