Chapter 11

Agile Culture

The disruptions during an industrial revolution are constant. Uber, the original example of a digital disruptor, faces possible disruptions from driverless cars and local ride-sharing companies, not to mention flying taxis. That’s where Stage 5 comes in as the state of staying ahead, or perpetual digital transformation.

The discipline of building an agile culture is a tried and tested approach to facilitate constant reinvention. Adobe, the global software company, is an excellent example of an enterprise that exhibits a constant state of reinvention. It started in the 1980s as a developer of PostScript printing software, moved on to graphics editing with Photoshop, and then built an enviable media and presentation software ...

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