Chapter 5
Disruption Empowerment
Digital transformation is hard even at the Siloed level of Stage 2. It involves going against the grain of several things that have historically made the enterprise successful. The change is massive, and the change leaders will need an unprecedentedly broad mandate along with top-down and some bottom-up support. This is logical, and most leaders understand this. The challenge is in getting precise on what “support” means.
In this chapter, I develop the discipline of how to provide this support in more detail. This includes setting up an inspirational vision, or a massive transformative purpose (MTP), that rallies the entire organization. The second element is to provide very tangible “air cover” (i.e., support ...
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