Chapter 6

Digital Leverage Points

One of the problems with digital transformation is that digital technology is so ubiquitous that deciding where to leverage it can be a challenge. Following a disciplined approach to address this is possible, as we will see in the following example.

Netflix is probably the best-known serial disruptor in modern corporate history. It has disrupted its own business model at least three times within twenty years (i.e., disrupting store-based rentals with mail-in DVDs and then streaming videos and original content creation) and is now working on its fourth (i.e., leveraging international presence).

What Netflix and other serial disruptors have is the uncanny ability to understand where digital technology can be leveraged ...

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