Skip to Main Content
World Class Selling: New Sales Competencies
book

World Class Selling: New Sales Competencies

by Brian W. Lambert, Tim Ohai, Eric M. Kerkhoff
June 2009
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 6m
English
Association for Talent Development
Content preview from World Class Selling: New Sales Competencies

Appendix C

A History of the ASTD Competency Models

ASTD has sponsored six studies of practitioner roles and competencies. These studies all attempted to identify what roles should be fulfilled and what competencies successful practitioners should demonstrate.

By looking back on these six models, workplace learning and performance (WLP) practitioners can see how the field has gradually moved away from a single area of focus (that is, training) to an emphasis on learning as a means to an end: improving individual and organizational performance. These studies have built a framework for thinking about the WLP field and have driven professional development and education curricula to prepare people to move into the profession or advance in it.

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Success in Selling: Developing a World-Class Sales Ecosystem

Success in Selling: Developing a World-Class Sales Ecosystem

Reza Sisakhti
Sales Training Basics

Sales Training Basics

Angela Siegfried

Publisher Resources

ISBN: 9781562865580