CHAPTER 10

GET 100,000 FOLLOWERS

Do not follow where the path may lead.Go instead where there is no path and leave a trail.

—Ralph Waldo Emerson

Picture this: You are in your swanky law office, you are young, smart, savvy, and successful. You have succeeded on every wrung of the ladder . . . but something is amiss.

That was the case not so long ago for Elma Beganovich. A graduate of Georgetown Law, Elma had interned on Capitol Hill, clerked with the Department of Justice, and at this point, had a busy securities law practice.

At that time (circa 2012), her sister Amra was in a similar position in her life and career. No less smart or successful, Amra had been an economics major at George Mason University, and then got her master’s in economics ...

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