CHAPTER 11
MARKETPLACE MANIA
What’s dangerous is not to evolve.
—Jeff Bezos
Sure, a large social following is great, but even still, I have a question for you: Do you shop on Amazon? Of course you do. I do too. We all do.
And that’s the point.
If the whole world is shopping on Amazon.com, if the site gets almost 10 million visitors a day, and if you are looking to grow, then it should make sense that, aside from buying on Amazon, you should sell there, too. Right?
Amazon is, quite frankly, a small business boom factory.
• Annual sales by all Amazon third-party sellers during the otherwise annus horribilis of 2020 grew from an average of $100,000 a year to $160,000.1
• More than 15,000 small and medium businesses surpassed $1 million in sales ...
Get Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
