CHAPTER 17
YOUR SMALL BUSINESS SUPERPOWER
People will forget what you said. They will forget what you did.But they will never forget how you made them feel.
—Maya Angelou
What makes someone fall in love with a business?
I am not talking about love, like “that’s a really sweet little place to shop.” No, what I am referring to is love as in the business has customers, followers, fans, and friends who believe in it, who root for it, and who rave to others about it.
The question is important because the answer can take our ventures from good to great.
THE APPLE OF MY EYE
Certainly some big businesses evoke that sort of passion. Can you say Apple? That the Cupertino tech giant (it is certainly no longer simply a “computer company”) has a devoted ...
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