Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 15

UNCONVENTIONAL CAPITAL

Money, pardon the expression, is like manure.It’s not worth a thing unless it’s spread around, encouraging young things to grow.

—Dolly Levi, Hello, Dolly!

Sometimes, for whatever reason, tapping into conventional sources of capital is simply not possible. Whether it’s credit problems, or an idea that is too unique, or issues of age/race/gender discrimination, “traditional” funding just isn’t in the cards.

Such was the case for Zach Green. Zach enlisted in the Marines at age 18 and soon completed Officer Candidate Training at Quantico. After a successful Marine stint, Zach entered civilian life, but the call of duty soon appeared again in the form of 9/11 and Zach became a volunteer firefighter. It was here ...