CHAPTER 4
GET BIGGER CLIENTS
Your playing small does not serve the world.
—Nelson Mandela
People I know, clients of mine, readers of my columns and books, and attendees of my speeches, seminars, and webinars have all used the various strategies I am outlining in this book to great success. But of them all, the strategy in this chapter—getting bigger clients—easily has had the biggest effect on my own personal life and business.
The ideas I am outlining in this chapter literally quadrupled my income in under two years.
Here’s what happened: A long time ago, in a galaxy far, far away, I was an unhappy lawyer. I liked the law, and certainly always gave 100 percent to my clients, but suing people was just too adversarial a life for me. So, even ...
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