Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 16

COLLABORATION NATION

Alone we can do so little. Together we can do so much.

—Helen Keller

“We were the two slowest, fattest kids in the class.”

Ben Cohen was talking about how he met Jerry Greenfield, the man who would eventually become his small business partner, then his big business partner, and always his best friend.

Ben & Jerry did many things right along their long and winding road to ice cream superstardom, but for starters, they laid a vital foundational brick in that road when they heeded Helen Keller’s advice and teamed up. When you are on a boom quest, working together almost always beats working alone. And that was certainly true for Ben & Jerry; they admit that the things they were able to accomplish together were so ...