Your Small Business Boom: Explosive Ideas to Grow Your Business, Make More Money, and Thrive in a Volatile World

CHAPTER 14

IT TAKES MONEY TO MAKE MONEY

The poor and the middle class work for money.The rich have money work for them.

—Robert Kiyosaki

Taking your business to the next level almost inevitably requires money. New marketing, drop-shipping, more locations, online expansion, e-commerce, creating a new product line—you name it, money usually solves it.

So, where do you get that money? It typically comes from four sources:

1.   You. You have assets to use or sell to fund your expansion—stocks, savings, other investments, etc.

2. Your business. You can either increase sales, which is the preferable method, or tap into business resources akin to your own assets—leveraging real estate, liquidating assets, and so on.

3.   Investor(s). Getting outsiders ...