CHAPTER 1

Turning an Idea Into a Company

Solve Your Own Problem

Find out what annoys you and start thinking about a solution to fix it. It’s as simple as that.

If something drives you crazy, it’s likely to annoy a lot of people too. And companies will pay you money if you solve it. If there is no obvious solution for this problem, then you could have found a great business idea.

You will likely have been working for a while, perhaps even for many years. This means you know an industry particularly well. You know the pain points and what doesn’t work and have a network of colleagues and friends throughout that market.

You have probably thought many times how new or better technology could really boost an organization’s efficiency or reduce costs. ...

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