CHAPTER 15

Securing a Series A Funding Round

Understanding Series A Capital

Series A funding is scaling capital. It is that simple.

Let’s recap here:

Your angel investor backed you when no one else would.

Your seed round enabled you to prove the product, sign up a few more clients and line up a nice pipeline of larger prospects.

Series A funding is the cash you need to deliver them. Copy and repeat. Copy and repeat some more. That’s how you turn your business into a “Unicorn.”

Many, many companies go bust between angel and seed funding. A whole lot more go bust between seed and Series A funding. Once you have made it to Series A, ironically, you actually have a far higher chance of reaching Series B—essentially turning your $10 million Series ...

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