CHAPTER 2

Building a Product

Introduction

Many start-up and business books recommend building a great team first and then working on a fast/failure model of product development.

In the “Real World,” that won’t work.

You won’t have the start-up capital to hire the team you need or the time to do it.

Maybe the “team first” model works in Silicon Valley, where people will often work initially for free (called “sweat equity”) and entrepreneurs with a good deck get funded for millions of dollars. However, back here in the “Real World,” you need to have at least something exciting and dynamic to show as a product, before anyone sane is going to consider leaving Facebook or Google or their Academic cushion to come and work for you and your little pipedream. ...

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