Content Strategy for the Web, Second Edition

11. Advocacy

NO MATTER WHO YOU ARE—practitioner, executive, manager, student, or curious bystander—it’s within your power to assume responsibility for improving the content you create and manage.

Don’t worry. We’re not going to tell you to buy a tour bus and hit the road with a Content Strategy Jamboree ... although we certainly wouldn’t discourage it. There are all sorts of ways you can advocate for content strategy, in the workplace or out in the world. You can:

• Talk straight, not tech.

• Champion “content always.”

• Take to the streets.

Talk Straight, Not Tech

One inevitable challenge with the topic of content strategy—or any evolving discipline, really—is finding the right words to explain what it is and why it matters. Whether you’re a ...