February 2012
Intermediate to advanced
216 pages
4h 14m
English
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Contents
Foreword: The Rapid Rise of Content Strategy at Facebook and Beyond (Sarah Cancilla, Facebook)
Hit the ground running.
Why does your content (still) suck?
Content strategy to the rescue.
Down with silos, up with people.
Take a close-up look at your current content.
Your content lives in a complicated world.
Core strategy: the center of it all.
Substance and structure: the stuff they come for.
Workflow and governance: the path to victory.
Making the case for content strategy.
Get out there and do something.
Save the content, save the world.