Content Strategy for the Web, Second Edition

1. Now

YOU LIE AWAKE AT NIGHT thinking about your content. There’s so much to fix. So much to plan for. You want to get ahead, but you can barely keep up with what’s happening day-to-day. The last time you tried talking to someone about The Big Picture, the conversation was cut short by yet another “content emergency” that put you right back in reactive mode. And the content keeps coming. And coming. And coming.

Wow, one paragraph in and you’re already crying a little?

Wipe away your tears, dear reader. Because, just for you, we’ve written a very short, non-scary chapter that introduces a few great ways to tackle even your toughest content challenges. (In fact, when you’re finished, you’ll think, “Gee, that wasn’t so bad!” And that is our way ...