Skip to Content
Content Strategy for the Web, Second Edition
book

Content Strategy for the Web, Second Edition

by Kristina Halvorson, Melissa Rach
February 2012
Intermediate to advanced
216 pages
4h 14m
English
New Riders
Content preview from Content Strategy for the Web, Second Edition

12. Hero

WHENEVER WE TEACH WORKSHOPS, there are two things we hear from people over and over again.

The first is this:

We’re still doing content wrong in our company, and I’m really embarrassed about it.

Even if these aren’t the exact words attendees use, it’s the message they’re sending loud and clear every time they raise their hand to ask a question. “Sorry my company is so behind the curve, but ...” or “I realize everyone else knows what they’re doing, but ...”

The thing is, there are very, very few organizations that actually have their acts together when it comes to content. So, if you’re sitting in a content strategy workshop, you’re actually ahead of the game. You’re not late to the party. The content strategy conversation has only begun. ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

Don’t Make Me Think!: A Common Sense Approach to Web Usability, Second Edition

Steve Krug

Publisher Resources

ISBN: 9780132883269Purchase book