February 2012
Intermediate to advanced
216 pages
4h 14m
English
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7. Core
CONTENT STRATEGY is a bit like going on a trip. If you’ve done your audit and analysis, you know where you’re starting from. With alignment, you’ve ensured your travel companions are ready to go. But, before you start planning the specifics of your journey—you need to answer one extremely critical question: What’s your destination?
Back in Chapter 3, we introduced the content strategy quad. Right in the middle of that bad boy is the core strategy. The core strategy is what connects all the other components of your content strategy together: It provides the all-necessary “guiding light” that keeps you moving in the right direction, no matter what might happen along the way.
In this chapter, we’ll answer three questions:
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.