Looking toward the C-suite? Take heed. Author and serial CEO Dick Cross pulls back the curtain on this top leadership role, explaining in his new book that being a successful leader, running a business, and doing it extraordinarily well isn’t a full-time job.
How do you successfully lead and run a business? The answer may surprise you. Cross suggests that the most important, and often overlooked, duty for a CEO is thinking about how to improve his or her business and how to be a leader. In 60-Minute CEO, Cross explains that the essential elements of the CEO role can be accomplished in several 60-minute sessions every week. Executives may fill their time with other tasks, but leading and running a company requires explicit skills different from those needed for any other corporate position.
The good news is that those skills are easy to learn, fun to do, and not time-consuming. In an entertaining style, Cross offers executives the fast track to the top leadership position, focusing on two aspects: thinking and character. And while 60 minutes may seem like a quick fix, as Cross sees it, three 60-minute sessions a week devoted solely to considering your business and your role as leader are crucial to business and leadership success—and the payoff is proven.
In 60-Minute CEO, Dick Cross brings over 25 years of experience of transforming companies in various stages of underperformance into industry powerhouses. Cross combines his knowledge and experience with the stories and lessons of preeminent leaders and thinkers including General George Patton and Seattle Seahawks quarterback Russell Wilson.
Table of Contents
- Title Page
- Prepare the Cabin for Takeoff
- Chapter 1 Unmasking the Myth
- Chapter 2 Softening Up the Beachhead
- Chapter 3 The Big Idea
- Chapter 4 60 Minutes … Really?
- Climbing Through 10,000 Feet
- Chapter 5 Thinking … About What?
- Chapter 6 Chameleon at the Top
- Chapter 7 Your Big Picture on the Back of an Envelope
- Chapter 8 What Your Customers Want … Right Now!
- Chapter 9 It’s Not Your Products Anymore
- Chapter 10 Mission-Driven Business
- Chapter 11 Establishing Loyalty
- Chapter 12 Revelation: The Answers Aren’t in the Numbers
- Chapter 13 The Magic of Renewal
- Chapter 14 Kill Your Culture
- Chapter 15 Eastern Versus Western Medicine for Business
- Chapter 16 Activity Beats Execution
- Chapter 17 Your Goggles for Greatness
- Chapter 18 Strategy and Execution
- Chapter 19 The Team Trap
- Chapter 20 To Tweet or Not to Tweet
- Chapter 21 Bad Goals
- Chapter 22 Continuous Turnaround
- The Captain Has Turned Off the Seatbelt Sign
- Chapter 23 Accelerant for Your Thinking
- Chapter 24 Authenticity
- Chapter 25 Leadership Is an “Inside Job”
- Chapter 26 Humility Not Hubris
- Chapter 27 Moments of Truth
- Chapter 28 Thermonuclear Influence
- Chapter 29 Flip the Pyramid
- Chapter 30 The Last to Know
- Chapter 31 Volunteers Versus Employees
- Chapter 32 Duty Versus Responsibility
- Chapter 33 Go for Broke
- Chapter 34 Your Uber Weapon—Emulation!
- Chapter 35 Be the Lore
- Chapter 36 The “L” Word
- Chapter 37 Trust
- About the Author
- Title: 60-Minute CEO: Mastering Leadership an Hour at a Time
- Release date: April 2014
- Publisher(s): Bibliomotion
- ISBN: 9781629560106