About the authors
Bev Burgess
Bev Burgess is passionate about the critical role marketing can play in accelerating business growth. Her specialism is the marketing and selling of business services, built through a combination of postgraduate study and the privilege of advising over 40 of the world’s most influential firms, primarily in the technology and professional services sectors.
Bev’s background includes senior marketing roles at British Gas, Epson and Fujitsu and Senior Vice President at ITSMA, where she led the ABM Practice for many years. Bev first codified ABM as a marketing strategy while Managing Director of ITSMA Europe in 2003. She has run her own strategic marketing consultancy and today Bev is a founder and Managing Principal ...
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