November 2022
Intermediate to advanced
304 pages
8h 20m
English
By now it should be clear what the 80/20 rule is all about and how it applies in B2B companies as they derive significant portions of their profitable revenue from a relatively tiny percentage of their customers. Hopefully, we’ve convinced you that this fact is too important to ignore, and that it makes sense to put it at the heart of your company’s growth strategy over the coming years. So, what do you do first?
Well, if you don’t know your own company’s 80/20 ratio, it makes sense to start there. Just how much of your annual revenue and profit is coming from each of your accounts and how has that changed over time? With this starting point established, you can begin the process of selecting ...
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