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Account-Based Growth
book

Account-Based Growth

by Bev Burgess, Tim Shercliff
November 2022
Intermediate to advanced
304 pages
8h 20m
English
Kogan Page
Content preview from Account-Based Growth

10

Executive sponsorship and engagement

Executive sponsorship and engagement are critical for your most important customers. We heard one of these customers’ perspectives in Chapter 1, from Ninian Wilson at Vodafone, who explained that one of the things he expects from his strategic suppliers is that they provide an executive sponsor to meet with his own CEO twice a year and attend quarterly governance meetings, monitoring how well their own company is delivering on its promises and exploring what new innovations could be considered to create further advantage and value.

This chapter explores the critical areas of executive sponsorship, where one of your own executives is allocated to one or more of your customer accounts, and executive engagement, ...

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Publisher Resources

ISBN: 9781398607453