November 2022
Intermediate to advanced
304 pages
8h 20m
English
Now that you have a solid understanding of the powerful impact the 80/20 concept has in the B2B world, you can begin to consider how to put it at the heart of your company’s growth strategy, with all the opportunity that creates and the organizational changes it implies. This next section will guide you through what can seem like a daunting change management programme. Taken step by step, however, it will help you redefine your approach to your market and better allocate your resources for sustainable growth.
Chapter 3 starts the process by considering account prioritization and resource allocation. First you need to know what you don’t know, by collecting account data to give you a precise view of how ...
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