November 2022
Intermediate to advanced
304 pages
8h 20m
English
Content preview from Account-Based Growth
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Leadership, culture and change
By now, we have hopefully convinced you of the need to:
use thoughtful, consistent selection criteria to prioritize your accounts and allocate resources appropriately;
build and implement integrated account business plans for your top accounts;
invest in and build towards a single view of your customers through alignment of data, technology and operations.
The benefits will be measured in sustainable, profitable growth over the long term. This chapter assumes that you will need to implement significant changes in the way you operate as a business to pursue an account-based growth strategy and explores the challenges and recommended approaches from the perspective of leadership, culture and change.
We put forward ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.