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Account-Based Growth
book

Account-Based Growth

by Bev Burgess, Tim Shercliff
November 2022
Intermediate to advanced
304 pages
8h 20m
English
Kogan Page
Content preview from Account-Based Growth

05

Managing data, technology and operations

It’s difficult to have an extraordinary focus on your customers if you have no data on them. Equally, it’s possible to have so much data on them that you don’t know what to do with them. For many companies, piecing together the important data on accounts and individuals they’ve gathered from different internal and external sources so that they provide some actionable insight is like putting together a jigsaw puzzle without having the original picture as a guide. How do you know which piece fits where? What picture are you trying to build? What will you do with it once you’ve built it?

As consumers, we are used to our suppliers knowing us, understanding what we like, and responding accordingly. Whether ...

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Publisher Resources

ISBN: 9781398607453