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Account-Based Growth
book

Account-Based Growth

by Bev Burgess, Tim Shercliff
November 2022
Intermediate to advanced
304 pages
8h 20m
English
Kogan Page
Content preview from Account-Based Growth

09

Customer success

‘Customer success’ as a term has emerged during the last decade or so primarily in the subscription, software-as-a-service industry. This business model is so dependent on reducing churn and retaining and growing revenues from existing customers that investing in customer success has become an existential necessity.

We have used the term ‘customer success’ throughout this book to mean going beyond just delivering what you said you would deliver in terms of the contract you have with customers to focus much more on the customer’s outcomes – ie are they deriving value from their relationship with you and is it helping drive their success? It is not the same as customer service or service delivery, although clearly customer ...

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Publisher Resources

ISBN: 9781398607453