Customer success
‘Customer success’ as a term has emerged during the last decade or so primarily in the subscription, software-as-a-service industry. This business model is so dependent on reducing churn and retaining and growing revenues from existing customers that investing in customer success has become an existential necessity.
We have used the term ‘customer success’ throughout this book to mean going beyond just delivering what you said you would deliver in terms of the contract you have with customers to focus much more on the customer’s outcomes – ie are they deriving value from their relationship with you and is it helping drive their success? It is not the same as customer service or service delivery, although clearly customer ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access