June 2012
Intermediate to advanced
458 pages
19h 36m
English
Content preview from Advances in Enterprise Information Systems II
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Table 2. Factors affecting choice of store for main grocery shopping [24] (App) p. 31.
Factor Important Main Effect of ES benefit
Ability to get most of the weekly shopping
done under one roof
69% 43% Direct: improved access to information
ensures supermarket has clear picture of
all customer needs
Price charged for groceries 58% 18% Direct: process optimisation ensures costs
are minimised
Within easy and convenient reach of home 55% 16%
A large range of grocery products to choose
from
45% 6% Direct: integration of supply chain ensures
wide range of stock available
Availability of sufficient car-parking space 38% 6%
Products I want always in stock 36% 4%
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