
Figure 2. Illustration of coherencies between parameters. Standardised & proprietary manufacturing pro-
cesses versus tacit & codified know-how (A) Commodity & unique products versus modular & integrated
product architecture (B).
incites towards the commodity product being modular. On the contrary, highly unique products tend
towards, if not definitively, being integrated, as widely accessibility, of a unique product’s man-
ufacturing processes, are not necessarily needed. In addition, a company manufacturing unique
products emphasises the manufacturing processes, as a competitive advantage, and thus a tendency
of integrated product architecture.