Advances in Enterprise Information Systems II

positive contribution margin, as well as a surplus at the bottom line. It is however, becoming harder

for wholesaler to maintain their competitive position while still maintaining all their customers. This

is because an increasing amount of the Danish customers are starting to expand in other countries,

and move production facilities away from Denmark to LCC. 98 of the Danish wholesalers customers

have moved to LLC, where approximately 60% have moved to Eastern Europe and the remaining

40% have moved to Asia.

The increasing trend towards international sourcing activities and globalization has therefore

become a threat to the Danish commodity supplier. If they cannot provide global delivery, they are

in danger of losing their customers because they ...