Advances in Enterprise Information Systems II – Møller & Chaudhry (eds)
© 2012 Taylor & Francis Group, London, ISBN 978-0-415-63131-0
Surviving in the global producer-driven commodity chain
Dan R. Christensen, Kasper H. Hansen, J. Ulrik Paludan, Steen K. Paulsen,
Simon S. Peters & Morten M. Thomsen
Aalborg University, Global Business Engineering, Aalborg, Denmark
ABSTRACT:
Purpose – The purpose of this paper is to establish how suppliers can maintain their competitive
position in the global environment as well as the producer-driven commodity chain.
Findings – Commodity suppliers/wholesalers face increased challenges due to the rising trend
of offshoring, as it decreases their customer base and their profit potential. These suppliers will
therefore be ...