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The Business Seminar

THERE ARE THREE TYPES OF BUSINESS SEMINARS or opportunity nights: the good, the bad, and the ugly.

The good ones are geared toward guests. The bad ones focus on the company and the products. The ugly ones focus on the presenters. Save the celebrations and self-congratulations for an insider event. If your goal is to attract new representatives, gear every part of your program to them.

The following steps will ensure you make the most of your business seminar.

Step One

Start at the beginning—attracting a full house!

The more prospects you invite, the more will come. The more people in the room, the more electricity you will ...

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