Recruiting Your Customers
THE FIRST PLACE TO LOOK for recruits is among your existing customers. More than half of all new recruits come through the door marked customers. They used and loved the product before they started selling it.
Shoppers are spoilt for choice. Whether they are looking for quality, quantity, or a bargain, there is a product and a price to suit. They're more knowledgeable, more discerning, and less susceptible to spin.
You can safely assume when someone chooses to buy your product that he or she likes it. You can also safely assume the person likes you or he or she wouldn't be buying from you.
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