Chapter 13


Some people consistently attract colleagues, clients, customers, investors and/or fans. This personal magnetism is often described as charisma. It is a valuable aspect of a strong personal brand. However, you cannot fake it. It has to come from within.

We believe there are three main ways in which you can develop more charisma. This chapter will show you how.


Some people have a strong presence. You can feel it when you are with them. They establish a rapport with you.

What is presence? One aspect is giving people your complete attention – literally being present. You are with them in the here and now – not in the past or the future, or in some other place. Many successful business people, entertainers and politicians ...

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