Chapter 15
Becoming more visible
Once you know who you are and where you are going, it is time to become more visible. There are simple things you can do right away. Later on we will talk about more ambitious ways of putting yourself on the map. This chapter deals with conventional, ‘offline’ marketing. Chapter 17 is about online marketing.
Business cards
Both authors of this book have attended conferences, even networking events, where people turned up with no business cards. Some of them say: ‘Give me your card and I’ll email you my contact details’. Very few do so.
It is easy to stand out in this environment. All you need is a clear business card which gives your full contact details, including your phone numbers and your email address. ...
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