May 2012
Beginner
264 pages
4h 46m
English
Content preview from Brand You
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Chapter 22
Co-branding
Co-branding is when two or more brands join forces to bring a product or service to market. If their strengths complement each other, the end result will be far more powerful than anything they could have achieved on their own. They are sometimes described as brand buddies.
One example is the highly successful Nike+. These runners’ shoes tell them via their iPod about their pace, the distance covered and the number of calories burned. The iPod also provides downloads of suitable running songs.
Co-branding can involve personal brands, too. Here are some examples:
- David Beckham joining Real Madrid, as described in the last chapter.
- Daniel Barenboim conducting any major orchestra.
- Oprah Winfrey interviewing other celebrities. ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.