Chapter 2. Opportunities, Ideation, and Concepts
JUST AS SOME PEOPLE KNOW from an early age that they want to be a doctor or lawyer or writer or actor, some people know they want to have their own business. Others fall into business by accident. This happened with a fellow who installed drywall in my house a few years ago. He went out on his own because he discovered he was good at installing drywall and did not like depending on others. Desire for independence propels a lot of people into business—from the handyman who opens his own hardware store to the mechanic who opens her own auto-repair business.
As with these people, your new business may stem directly from what you do today for someone else. Or, your best opportunity may lie in an area ...
Get BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
