March 2005
Intermediate to advanced
368 pages
9h 25m
English
This book began when I met my agent, Kelli Jerome, through a mutual friend, Anne Whitney. Finding Kelli proved fortuitous. Our early conversations validated the concept of this book, and concept validation turned out to be as fundamental in developing a book as it is in developing a retail idea. Kelli assembled an outstanding team that was dedicated to the book from its birth, to the related Web site, and to the marketing and publicity efforts.
Co-author Collins Hemingway was invaluable in framing and fleshing out a topic as broad and complex as retail. He challenged me to articulate my ideas in the broadest possible ways, while still ensuring that we expressed those ideas in the most concrete and meaningful manner. Collins' business ...