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BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe
book

BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

by Arthur Rubinfeld, Collins Hemingway
March 2005
Intermediate to advanced
368 pages
9h 25m
English
Pearson
Content preview from BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

Chapter 12. How to Grow Rapidly without Stumbling

A FRIEND OF MINE met Sam Walton in the early 1970s, when Sam's company Wal-Mart was still a small regional chain. My friend asked Sam why he had stores in Bentonville and Berryville, two Arkansas towns with just a few thousand people, but none in Little Rock, the state's capital and by far its largest city.

“How many state capitals does Arkansas have?” Sam asked.

“One,” my friend said.

“How many county seats does Arkansas have?” Sam asked.

“Seventy-five.”

“If your choice was to put one store in Little Rock and compete with Sears, JCPenney's, and Montgomery Ward, or to put 75 stores in the county seats without any competition, which would you do?”

“Do you really think that will work?” my friend said. ...

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Publisher Resources

ISBN: 0131465740Purchase book