Chapter 11. Wellsprings to Expansion

I HAVE A FRIEND named Danny Piecora. He and his family operate two Italian pizza restaurants in the Seattle, Washington, area. I said to him one time, “This is such a great concept. We could grow the heck out of this thing.”

He said, “What do I need it for?”

Danny is making a good living. He has no desire to become a “major player.” He does not want to deal with the headache and heartache of becoming involved in tremendous corporate growth. He enjoys his life, his family. He just bought the real estate under his store. He does not need or want a third or fourth store, never mind a thirtieth or fortieth store. Danny is a smart guy. He knows himself and what he wants. “To thine own self be true.”

Another guy might ...

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