March 2005
Intermediate to advanced
368 pages
9h 25m
English
book
BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe
by Arthur Rubinfeld, Collins Hemingway
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About the Authors
Arthur Rubinfeld, the architect behind Starbucks' expansion, helped build Starbucks into one of the world's top brands.
As executive vice president at Starbucks, Rubinfeld built a multi-faceted store development and design organization with the talent, in-house processes, and systems necessary to execute rapid expansion. Under his leadership, Starbucks grew from 100 stores to more than 3,800 stores worldwide, and it established innovative co-tenancy and co-branding concepts with companies ranging from Wells Fargo to Barnes and Noble. Starbucks' store development capabilities remain the standard by which the industry measures brand presentation, real estate site selection, store design, construction management, and asset management. ...