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BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe
book

BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

by Arthur Rubinfeld, Collins Hemingway
March 2005
Intermediate to advanced
368 pages
9h 25m
English
Pearson
Content preview from BUILT FOR GROWTH Expanding Your Business Around the Corner or Across the Globe

Chapter 10. Kicking the Economic Model Into Gear

A CONCEPT'S ECONOMIC MODEL is the engine under the hood. You do not see it, but it makes the enterprise go. Without a good economic model, your concept will just spin its wheels. The degree to which entrepreneurs understand the economic model and the related financials varies with their sophistication. Some people understand a few components of a profit-and-loss (P&L) statement but do not understand the ultimate profitability. Some people understand what the numbers mean financially but do not understand how the numbers directly relate to the physical operation of a store. A few people, usually CEOs and senior executives of successful chains, understand the intimate bond between the operations and ...

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Publisher Resources

ISBN: 0131465740Purchase book