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Part IV: Business and Society
lured by abnormally high rates of interest offered by non-
banking fi nance companies lost more than INR 500 billion
in the 1990s. Even today, thousands of people get cheated by
fl y-by-night operators who offer to give them double the value
of money in terms of consumer durable items like TV sets
if they deposited the money in advance. As the saying goes
“as long as there are persons willing to be cheated, there will
be persons who will be ready to cheat them”!
CONSUMER PROTECTION IN INDIA
It is desirable for consumers to be aware of their rights, and to
exercise those rights responsibly and intelligently. In these days of
audio-visual publicity on the private and public media, it is indeed
very dif ...