Business Environment, 1st Edition by Pearson

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Part IV: Business and Society

hand, Nike gained its brand and sales once it started improving its

labour standards down the line and publicized its efforts to comply

with them. Nowadays, Greenpeace and other activist groups

highlight socially irresponsible corporate behaviour that leads,

sometimes, to voluntary corrective action on the part of companies

themselves, and at other times inviting government action as we

have seen on several instances of public interest.

Practioners of CSR stress the fact that it is a cost-effective

way to gain competitive advantage. Corporates in their effort to

engage in strategic CSR aim to match business objectives with the

needs of the community. For instance, in the rain-starved Wada

taluk of Thane ...