May 2024
Intermediate to advanced
688 pages
51h 31m
English
Content preview from Business Environment, 1st Edition by Pearson
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Chapter 44: Financial Institutions | 571 |
Its growth and success is based on a strategy that focuses on
technology, strong and decisive management and low cost branches.
ICICI’s use of technology has been a trend-setter among fi nancial
institutions in the country. The bank provides mobile/telephone
banking, online fi nancial information, retail fi nancial products over
the internet and has developed e-commerce.
The Other Side of ICICI Bank
However, there is a perception amongst its innumerable customers
that the bank in its ambitious programme of fast-track and diver-
sifi ed growth has trampled on their legitimate banking needs and
used strong-arm methods to achieve its ends. For instance, The
Delhi Consumer Commission imposed INR 5.5 million ...
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