May 2024
Intermediate to advanced
688 pages
51h 31m
English
Content preview from Business Environment, 1st Edition by Pearson
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Chapter 38: Globalization, MNCs and Foreign Capital in India | 481 |
However, in the making of the geocentric outlook, it is not
the size of the fi rm that matters, but the geographic location and
awareness of the social and cultural characteristics of the fi rm’s
stakeholders that reinforce the importance of an open approach
to cultural differences. “To be a global company in the modern
economy is to build a geocentric perspective into the very fi ber of
the business organization”.
8
For instance, when Nestlé and Unilever carry on business in
the Indian subcontinent, they face different political systems: India
has a vibrant democracy, Pakistan ...
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