Chapter 27: Environmental Protection | 333 |
are intrinsically linked. In the future, any fi rm with international
dealings will have to take environmental issues into consideration.
Because countries have different environmental standards,
fi rms looking to market their services abroad may fi nd it hard to
convincingly demonstrate their environmental responsibility to
green consumers. The lack of standardization of environmental
regulations between countries has complicated trade issues. For this
reason, the International Standards Organization is taking its success
in quality standards with the ISO 9000 series to environmental
issues. The new standards, called ISO 14000, will have a major
impact upon businesses which wish to appear “green”. ...